Client:
Orion Sky Charters

What they do:
Private Jet Charters

Project Info

Orion Sky Charters, a luxury private aviation brand and the world’s only 100% Carbon Neutral charter service, partnered with Observer Media Group to build a targeted, multi-format advertising campaign. The objective: craft an elegant, high-impact brand ad for affluent, time-sensitive readers across Florida’s most prestigious markets.

With a brand promise centered around “Pilot Owned • Passenger Focused,” the campaign aimed to speak to a clientele that values both operational transparency and luxurious convenience. I led the design and development of a visual system that was refined, calm, and aspirational — beginning with a feature ad for our weekly newspaper distribution.

The headline "Beyond First Class™" set the tone, making a quiet but bold declaration of superiority in service, safety, and sustainability.

This campaign established Orion’s brand presence in key Florida markets by merging elevated design with precise messaging. It effectively positioned the company as a carbon-conscious leader in luxury air travel — while ensuring local relevance and trust through the Observer’s established media footprint.